I’ve got nothing to muse on this week. Just read the links and weep. as

Content of this week

• Joe Lycett is a masterclass of what Behind The Scenes content should be with his new exhibition at Birmingham Museum & Art Gallery. We can’t always rely on having a guest curator who’s a professional comedian, but his videos also show the importance of filming EVERYTHING as you go.

• If you work in a place that hasn’t been renovated in 20 years, then you should be mining the nostalgia of being dragged around a museum as a teenager while you’re actively being ghosted.

• Next time you need to do a how-to, just strap a 360° camera to your head like the RHS.

• Some advice from Flea.

• You can apply this format to so, so many things.

• This is for all the cataloguers and archivists out there.

The bullet point bit

• A lot of people have noticed that Andy Burnham is better at social media than Keir Starmer. And that’s not Starmer’s team’s fault (they can do good stuff) - it’s what they had to work with. And the same applies to us. If the person you’re interviewing isn’t interesting or charismatic, there’s only so much you can do with that:

  

• You’d think an organisation like CILIP would take care over a new website, making sure text is tight, images rich and that everyone can trust you. Or you can fill it with AI slop.

• I’ve wondered before how creators find the perfect audio tracks for their videos, and for some reason never considered just, you know, browsing the trending audio until an idea hits you.

• MuseumNext asked London Museum, Stedelijk Museum Amsterdam and the National Gallery how to create a viral video. The advice is predictable but that’s a good thing. The principles have been clear for ages, it’s the delivery that counts.

Personal stuff I do for me and you can just skip this if you like

🎮📖 what I’m consuming as a consumer

I finally finished The Discovery of Heaven which I broadly liked, even if the women only exist to have sex and/or die, the author is obviously incredibly horny and it takes a lot of pages to basically show that God doesn’t give a fuck.

Also got a new toilet seat. Not long now until I’ve finished the bucket list and I can finally die.

🐕 Keith

Here he is