It’s just going to be this for the next week.

Content of this week

• If everyone hears you work in a museum and thinks you touch the Rosetta Stone every day, then this format could work for you.

• These vibes posts are so easy and I still don’t really know why they get so much engagement. I mean, I do. They trigger the ‘lol same’ response. But it often feels like spinning a roulette wheel - there’ll be fifty more carbon copies of this exact post that don’t make it.

• Literally just moving the camera around and saying ‘this thing is old’. Filing it away for the ‘social media doesn’t have to take ages to do’ folder.

• If you can’t adapt this to an historic figure then we may as well all give up now.

• Nothing to do with arts and culture.

The bullet point bit

• I nicked this off Alec Ward on LinkedIn - Google Analytics now assigns a medium, channel group and campaign to AI-generated traffic.

• Ash Mann linked to something objectively funny: a person posted a (real) Monet painting, said it was made by AI and asked people to critique it. And a lot of people did. Here’s an interview with the artist.

• Google is overhauling search and ditching the list of links this summer. Instead you’ll be thrust into a conversation with an ai agent and summary, which would basically be the final shafting of search engine referral. I’m already just using Duck Duck Go.

Personal stuff I do for me and you can just skip this if you like

🎮📖 what I’m consuming as a consumer

I’ve been listening to ¡Forward, Russia! after hearing they’ll be touring again, finished Alex Pheby’s Cities of the Weft trilogy (a bit frustrating but worth it for doing something interesting with fantasy), I’ve been watering a big goose that spits out babies in Tingus Goose, and I saw CARE at the Young Vic for work (which I hugely recommend, but it’s a tough watch if you’ve ever had dementia in the family).

🐕 Keith

Here he is