I’m out of the country for the first time in four (?) years I think, and all I can say is that I am truly in Limassol in the off season. But there’s lots of cats and I can’t wait to fit in looking at some half-ruined Doric columns sticking out of dirt in between workshops.

Content of this week

• ‘When the function has ancient rock formations’ - the simplest hook, accompanied by trending audio and simple editing. The difference between a video that does well and a video that nobody watches.

• An important bit of carousel storytelling from Jacklynn about being black and liking history.

• As someone who, frankly, doesn’t give a fuck about fashion history I somehow found myself watching this entire video about fisherman jumpers. So if you have textile collections take note.

The bullet point bit

• Mom, the British Museum is being weird again. They posted AI-generated images of people looking at objects, got called out on it, deleted them. It all smacks of signing a contract with a company and then suddenly the content team is told ‘you need to post these’ by someone who doesn’t know what they’re doing.

• Joe Vaughan from The MERL did an interview about social media, tone and podcasts that is nice and good.

• Link in Bio featured Sydni Myers from the US National Gallery of Art for their viral Gen Z script videos. The trend’s been going for a while but I think what made it still work is they put a shit-ton of work into scripting and the curator was fully on board. The glow truly still slaps after 500 years.

• I stumbled across this Reddit thread where a guy used AI to analyse a load of top-performing videos to figure out what hooks work best. It’s an interesting read.

Personal stuff I do for me and you can just skip this if you like

🎮📖 what I’m consuming as a consumer

I finished You Are Here by David Nicholls and while you know exactly where it’s going it’s also easy to read and has big type, so I can forgive a lot of sins for that. Also really makes me want to get back up to the Lakes, climb a mountain and see fuck all because it’s cloudy.

🐕 Keith

I’m not at home so I can’t take a picture, so here’s a Cyprus cat instead