Welcome to this one-off rebrand of Content of the Week, which for one week only is Content of the Fortnight. Basically I didn’t send a newsletter last week because a) I was too tired and b) not really much happened.

But things have happened this week.

That’s the hook this week’s newsletter.

Things have occured.

Content of this week

• Choose a Fall/Autumn drink and we’ll tell you which artifact you are. Good stuff from the Museum of Broadway and easier to do this kind of thing as a carousel rather than replying to everyone individually.

• “Something deep in my bones recognizes this, yearns for the bog.” This simple video of the sound of a carynx by National Museums Scotland is doing numbers - a bit because it’s weird, a bit because it keeps it simple, a bit because the carynx is already a low-grade meme itself.

• The dirt man guy did a video on rules for being an artist, which is not just a good example of listicle/informative video but is also pretty good advice for being a content creator.

• Buckinghamshire Archives continue to Do Good Things, and remind me that 75% of doing a good shortform video is having someone who can talk on camera without coming across like the sweaty guy in the Question Time sketch.

The bullet point bit

• Fiona Denham, Social Media Manager for the Royal National Lifeboat Institution, has had to deal with a lot of gammons complaining about saving asylum seekers at sea. How they responded relied on a few things: trusting the social team, strong hooks, stats with emotion, and facing criticism head-on.

• LinkedIn wants to use your content to train generative AI models. If you’d rather they didn’t do that then you can opt out here.

• Instagram might be about to let us put links in posts. I’m not sure why as most platforms (apart from LinkedIn apparently) work very hard to stop you leaving by downgrading link posts. Maybe they’ll be restricted to verified users or something.

• I’m going to stop giving updates on how Trump keeps postponing a decision on banning TikTok until he actually does anything.

• Georgina Brooke’s book Digital Content in Museums is out so you should get it and expense it (it’s good).

Personal stuff I do for me and you can just skip this if you like

🎮📖 what I’m consuming as a consumer

I get the feeling that everyone reads a lot more articles than I do. Constantly reading things and telling people they read interesting things. In the past just reading things always felt like wage theft, but I think I’m ready to accept that just reading and digesting things is a good use of time.

Otherwise I’m going to the Newbury Show tomorrow to look at fat pigs, immaculate sheep, weird chickens and drink my body weight in dry cider.

🐕 Keith

Here he is